The Challenge
DeskDay needed to introduce a new feature — Ping (now renamed Announcements) — to their existing users. The goal was a short video that explained what the feature does and gave users a clear sense of how it works, without requiring them to read a word of documentation.
The Solution
I produced a 90-second feature launch video that walked through the Ping feature end to end — what it is, how it works, and why it matters. Custom-designed to match DeskDay's visual identity and paced to hold attention from start to finish.
The Impact
The video gave DeskDay a clear, reusable asset for communicating the feature to their user base — reducing confusion around the new release and supporting conversion on their feature announcement page.
Deliverables
Feature launch videoCustom designAI voiceoverLicensed music
Client Country
India, United States